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Here at Element Eden, our hearts begin to pop confetti as we find ourselves surrounded by some ridiculously talented creatives. It’s such a treasure to find yourself in the company of people that do nothing but inspire! ‘In my Element’ is a means of shining light onto some fresh new faces that are taking our world by storm by doing what they love.

Meet Jasmine Dowling - Illustrator, graphic designer, blogger, typographer, innovator, and all round creative. Jasmine Dowling first caught our eye with her sweet typography and hand lettering skills, she’s found her happy place creating outside of the digital world. Still so young at 21 years old this creative mind has accomplished already so much! Jasmine is a breath of fresh air and with so much passion fuelling her heart, there’s no stopping this girl. A love for typography, fashion and design has rolled itself into a beautiful bouquet of freshly picked roses. She creates nothing short of some amazing work that you’ve probably already seen gone viral on social media. We’ve come to the conclusion cupid has struck an arrow, and without a doubt we’ve fallen head over heels for this talented beauty.

We caught up with Jasmine to have a chat about all things style, art and future aspirations!

If you want to see more of what Jasmine's doing check our her instagram @jasminedowling and to view her blog head over to

Words by Mia Parcell

Photos by Michael Hughes

Getting to know Jasmine a little more…

1. Tell us a little bit about yourself?

I would say I am a pretty impatient, motivated and creative 21 year old. Going into my final semester of a Bachelor of Design I run my own online store, style blog while creating full time for my freelance clients. Life has got pretty hectic over the last 6 months when I decided to dedicate 99% of my time into my work and passion but it has definitely been worth every minute.

2. How did you get your start?

I just made a conscious effort to create the things I wanted to. Not for anyone else, it just for me and what I liked. So once I started doing that I made sure I was sharing the work that I was producing at all stages. It really was a snow ball effect when I started putting my work online. My work was shared a lot online then I collaborated with Brisbane based online store Molten Store where I was able to create typography prints for them and style the product shoot.

3. How would you describe your artistic style?


4. What inspires you?

Mood and basic life things going on around me inspire a lot of what I do. It helps me create relevant and expressive pieces. I also love listening to the radio and waiting for nice words to stand out to me. Then I try make up something around that word.

5. Who are some of your favourite artists?

Karen Walker is creative soul sister – she can do no wrong in my eyes. I also recently came across Maryanne Moodie who creates these amazing textural wool wall hangings. I get so lost just looking into them.

6. What things are you working on at the moment?

I am working with an iconic Australian brand at the moment on some bespoke typography for window displays, look books, newsletters and all that fun stuff. I am also working on a few advertising campaigns and branding packages. I have also just been told I have been kept on for the next artist rotation with The Club Of Odd Volumes. So it is time to come up with some juicy designs for the next round!

7. Do you have a style icon?

Oh that is hard. I love Miroslava Duma – she is divine.

8. How do you like to unwind?

I love to be by the ocean for ultimate calm. If I can’t get there I like to be in the passenger seat listening to my favourite music driving nowhere in particular.

9. Where do you see yourself in 5 years?

I would love to have my own brand further developed and creating collaboration collections with brands I love. I would also love to be creating for clients that really inspire me. It is really important for me to have my work in tactile medium, I love being able to see my work and touch it so the goal is to do a lot more work that results in that.

10. What’s your favourite season?

Winter or the transition time in and out of winter. The days where you search for the sun.

11. What do you enjoy doing in your spare time?

Probably the same as what I do to unwind plus a whole lot of eating and flower shopping.

12. If you could travel anywhere?

Europe – I am in need of tiny stone streets and striped boat neck tops.